Instagram Stories: What They Are and How to Make One Like a Pro (2022)

Table of Contents
What are Instagram Stories? Free Instagram for Business Kit Tell us a little about yourself below to get free templates and tips. How do Instagram Stories work? Instagram Stories vs. Instagram Story Highlights How long are Instagram Stories? How to View Instagram Stories 1. Open Instagram and navigate to the home screen. 2. Tap on a circular icon to view that user's Story. 3. Tap left and right to explore a user's story. 4. Use an Instagram Story viewer to view Stories privately. How to Make an Instagram Story 1. Open up the Instagram app and tap your profile picture near the upper left-hand corner. 2. Choose a filter and image capture mode. 3. Capture a photo or video using the camera. 4. Once you've edited your photo or video, tap "Your Story." How to Use Instagram Stories for Business 1. Post footage of an office event. 2. Post breaking news about your industry. 3. Showcase your product. 4. Promote a company event. 5. Preview one of your company's blog posts or videos. 6. Mention other companies who follow or work with you. Instagram Story Tricks and Hacks 1. Use stickers. 2. Record a hands-free Instagram video. 3. Let viewers share your Stories. 4. Use the pen. 5. Add a background color. 6. Mention another Instagram account in your Story. 7. Have some fun with your text. 8. Dig into your Story analytics 9. Center your text and stickers. 10. Add music to a Story (or mute it). 11. Upload Instagram Stories from your phone's camera roll. Post Instagram Stories to Grow Your Audience FAQs Videos

These days, social media is all about documentation.

Instagram Stories: What They Are and How to Make One Like a Pro (1)

Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.

Below, we've created a guide for you to learn what Instagram Stories are, how to share them with your followers, and how to make sure those Stories are exactly what your audience wants to see.

We'll cover the following:

  • What are Instagram Stories?
  • How do Instagram Stories work?
  • Instagram Stories vs. Instagram Highlights
  • How long are Instagram Stories?
  • How to View Instagram Stories
  • How to Make an Instagram Story
  • How to Use Instagram Stories for Business
  • Instagram Stories Tricks and Hacks

Let's get started.

What are Instagram Stories?

An Instagram Story is an in-app features that allows users to share ephemeral content available for 24 hours. With Instagram's current UI, recently posted Stories are denoted by a gradient border around the user's profile picture.

Your Instagram Story is published separately from your in-feed content. Although you might know the basics of sharing them, there are hidden tools within the app that can make the photos and videos you add to your Story more creative and engaging.

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Free Instagram for Business Kit

Tell us a little about yourself below to get free templates and tips.

How do Instagram Stories work?

When posting an Instagram Story, you can add stickers, time stamps, and doodles to each Story and apply certain filters and effects.

If your account is public, your Story is visible to anyone, but if your account is private, your Story is only visible to those who follow you.

Viewers have the option of directly responding to your Story via direct message (DM), liking it, or sharing it with their followers. You do have the option to disable replies in your app's settings.

You can also see who's viewed it by opening up your Story and swiping up on your screen.

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Instagram Stories vs. Instagram Story Highlights

Instagram Stories is a feature that allows you to post ephemeral content available for up to 24 hours. Instagram Story Highlights are collections of saved Instagram Stories that live on a user's profile.

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Brands and content creators often use Highlights to give their content a second life and add another element of curation to their profile.

It's a great place to share user-generated content, customer reviews, and FAQs - essentially anything that doesn't quite have a place in the feed but is valuable to your audience.

Learn how to create an Instagram Highlight here.

Why should you use Instagram Stories?

Instagram Stories can drive a ton of engagement and value — whether you're sharing a Story from a brand account or your own personal profile.

Instagram Stories have fueled the growth of brands like Anima Iris and Glamnetic.

Whether publishers are trying to grow brand awareness, grow traffic to videos or newsletters outside of Instagram, or share sponsored posts, Instagram Stories allows them to publish fun disappearing content that infuses brand voice and personality without taking up too much of the average user's dwindling attention span.

That's why Instagram Stories are so short and why they only last a short while on the platform.

How long are Instagram Stories?

Instagram Stories last 24 hours on your profile before disappearing, but a video inside your Story can be up to 15 seconds long before cutting to the next piece of content. You can also use a third-party app to segment a longer video into 15-second increments to add to your Story.

Just as Instagram Stories only last 24 hours before disappearing, the photos and videos themselves have a time limit when users view and play them.

(Video) How to Make Instagram Stories like a PRO!

As a blanket rule, the individual videos you add to your Instagram Story each have a maximum roll time of 15 seconds. If you add a one-minute video to your Instagram Story, for example, it will be broken up into 15-second segments.

How to View Instagram Stories

Instagram Stories appear at the top of your screen when you're on the Instagram mobile app.

Because they're often the first pieces of content users see when they open Instagram, these Stories can get a ton of engagement and help you advertise your regular Instagram photo gallery to more users.

Let's go over how you can view Instagram Stories.

1. Open Instagram and navigate to the home screen.

To start viewing Instagram Stories, open your Instagram mobile app and tap the home icon on the bottom-lefthand corner of your screen.

Once you've navigated to Instagram's home screen, you'll see a series of circular icons along the top, each of which represents the active Stories posted by the users you follow.

Your own Story is available for viewing on the far left of the Stories you follow.

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2. Tap on a circular icon to view that user's Story.

Each circular icon you see at the top of your home screen will have a gradient circle around it, denoting that the user has recently posted a Story.

Tap on it to expand the user's Story — it will play automatically and go to the next user's Story.

3. Tap left and right to explore a user's story.

A single Instagram Story can contain numerous individual photos and videos strung together in the order it was shared.

To see earlier Stories, tap the screen on the left. To see recent Stories, tap on Ithe right. You'll see Stories organized from oldest to newest.

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If you want to skip some Stories, you can easily do so by tapping to the right.

4. Use an Instagram Story viewer to view Stories privately.

Did you know that you can use a third-party tool to view Stories without the user knowing?

You might want to do this if you're scouting freelancers and don't want them to see you first. Some Story viewers allow you to autosave copies of the Stories, while others will offer a paid option so you can automatically save copies of new Stories.

Inflact is one of those apps - Stories are available on the web, you don't need to download an app. You can search for any username, and copies of the Stories posted from that username will pop up.

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All you need to do is create an account. Here's what that looks like in Ingramer's Instagram Story viewer:

Additional tools you can use include:

Ready to start posting? Let's go over how you can create Instagram Stories step-by-step.

How to Make an Instagram Story

  1. Open up the Instagram app on your phone and tap your profile picture near the upper left-hand corner. Alternatively, swipe right to open up the camera.
  2. Choose a filter by swiping right and left at the bottom. You'll be able to preview each filter live.
  3. Capture a photo or video using the camera.
  4. Alternatively, skip the two previous steps and swipe up on your screen to browse your gallery. Choose an existing photo or video.
  5. Add stickers, time stamps, or GIFs to the Story.
  6. Once you've finished editing your photo or video, tap Your Story to share it with all of your followers.

You can make successful Instagram Stories too — but it requires a few more hacks and tips to make them look like the Stories big brands and influencers share.

But first, let's review the basics of how to share an Instagram Story.

1. Open up the Instagram app and tap your profile picture near the upper left-hand corner.

To start posting a Story, open up the Instagram app and click on your profile image in the top left corner. You can also swipe right or click the plus sign near the top right.

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If you click the + sign, you'll automatically be prompted to create a post instead of a Story. To get to the Story creator, choose Story at the bottom right.

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2. Choose a filter and image capture mode.

Once you start creating your Story, you can choose a filter by swiping right and left on the filter carousel at the bottom of the screen.

Instagram Stories: What They Are and How to Make One Like a Pro (10)Aside from a filter, you can choose a capture mode when taking a photo or filming straight from the app. The options appear on the left-hand side of the screen.

Instagram Stories: What They Are and How to Make One Like a Pro (11)You have a few options to choose from:

Normal

Normal means choosing no option. It means what it says: Tapping once on the camera button will capture a photo, and holding down will record a video.

Instagram Stories can be 15 seconds in length, so if you want to share a video that's longer, film in 15-second stints, or split your longer clip into 15-second installments.

Create

Create mode will take you to a screen where you can create a Story from scratch. On this screen, you can choose stickers, place gifs, and write text.

Boomerang

Boomerang mode films looping GIFs up to three seconds in length.

(Video) How to Make Instagram Reels Like a PRO!

Layout

Layout mode will take you to a screen with four quadrants, in which you can capture four different photos. You can change the style of the grid.

Multi-Capture

Multi-capture mode allows you to capture photos and videos consecutively without needing to upload them separately to your Story.

Photobooth

Photobooth mode allows you to take four photos that then appear in consecutive order in your Story. There's a flash in between, giving the effect of photos taken in an actual photo booth.

Hands-Free

Use hands-free mode if you want to set up your camera to film a video for you. Make sure you prop it somewhere stable before you start recording. We'll talk more about this feature in a minute.

Level

The level option will overlay a grid over your camera so that you can accurately align objects so that they're straight. You can combine this option with other image capture modes such as multi-capture and photobooth.

3. Capture a photo or video using the camera.

Now that you've chosen your filter and image capture mode, it's time to actually start filming and creating content. Hold down on the button to film a video, and tap once to capture an image.

If you don't like the filter, you can change it. You can also add stickers, text, and drawings.

4. Once you've edited your photo or video, tap "Your Story."

You can also save your edited photo or video to your gallery by tapping the "Download" icon up top.

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Knowing how to post to your Instagram Story is one thing, but knowing what to post is a different ... well, story.

For businesses looking to tell their story on Instagram, it's important to know who your ideal followers are and what they'd be interested in seeing on Instagram. Remember, Instagram is a visual platform, but that doesn't mean you can't teach or promote something in the process.

Below, we cover a few ideas for using Instagram Stories to attract followers and build a customer base.

How to Use Instagram Stories for Business

  1. Post footage of an office event.
  2. Post breaking news about your industry.
  3. Demonstrate your product.
  4. Promote a company event.
  5. Preview one of your company's blog posts.
  6. Mention other companies who follow or work with you.

1. Post footage of an office event.

Sometimes, the best thing a business can do on Instagram is be as human as possible. One way to do this is to post a brief video of a company function.

Whether it's an office holiday party or an award banquet, posting footage of it to your Story is easy and in-the-moment entertainment for your followers. This content also shows people you're a relevant and friendly voice in your market.

2. Post breaking news about your industry.

Just as you might on your company blog, you can use your Instagram Story to report on the latest happenings in your industry. With the right design work, you can turn small news breaks — that don't merit an entire article — into a Story on your Instagram account.

This keeps users coming back to you to stay abreast with market trends. You can even ask users what they think, as shown in the Instagram Story by HubSpot below. We'll explain how Instagram "stickers" can help you do this in just a minute.

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3. Showcase your product.

Your product might not be the simplest or sexiest product in the eyes of the layperson. Well, your Instagram Story is the perfect format for showing potential customers how that product is used. Post a long video, segmented into 15-second clips that show users what your product or service does and how it helps your customers.

If you sell software, for example, you might record a video of your computer screen, using a recording tool like Loom, that shows people how to log in, use the software's dashboard, and navigate to the various functions included in the product.

Just remember to modify your video's dimensions before uploading it to your Instagram Story. Remember, Instagram Stories' image dimensions are 1920px high and 1080px wide, with an aspect ratio of 9:16.

4. Promote a company event.

Does your organization host a trade conference or attend a big one every year? Use your Instagram Story to promote the event and tell your followers to look for you there. Work with a graphic designer, or do some artwork yourself, to illustrate an event flyer with all the information one would need to find you.

Most of this, you can do directly on Instagram. For example, use the native text options in your Story to add:

  • The event's name.
  • Where the event is located.
  • Dates you'll be attending.
  • Your booth number.
  • The event's official hashtag.

5. Preview one of your company's blog posts or videos.

Your blog posts and YouTube videos need all the exposure they can get. Even if social media isn't your blog's primary source of traffic, your Instagram Story can help readers discover that post or video for the first time and find it later.

In the screenshot below, Google Pixel used its Instagram Story to preview a video it published about a customer who used the device. When you tap all the way to the end of the Story, Google prompts you to swipe up with your finger, where it then links you to the full video on YouTube.

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6. Mention other companies who follow or work with you.

As your Instagram following grows, you'll eventually pick up other business accounts that want to follow you as well. Whether those accounts are your business partners or simply fans of yours, consider giving them shout-outs on your Instagram Story.

This is a passive but effective way to nurture your relationships with the users that matter most to your business's growth. We'll explain how to link to other accounts in an Instagram Story in the tips below.

Now that you know the basics, let's run through tips and hacks for producing high-quality, clickable Instagram Stories.

Instagram Story Tricks and Hacks

1. Use stickers.

Once you've captured a great photo or video, it's time to jazz it up with some fun stickers. You can access these by clicking "Create," then tapping the smiling sticker icon in the upper right-hand corner of your screen once you've captured a photo or video.

(Video) How to Create Instagram Stories Like a Pro

Here are some best practices after you choose a sticker.

Change the size of your stickers.

You can pinch the sticker once you've added it to your Story to increase or decrease its size. You can also tap and drag it around the frame to change its position.

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Check stickers every day for new and unique ones.

Instagram releases unique Story stickers often — whether it's for a weekday, a holiday, or a season. Check this section every day for new and timely stickers to add to your Story.

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Add location, hashtag, poll, and selfie stickers.

Boost engagement on your Instagram Story by opening it up to other people doing the same things you are. Open up the stickers section, and tap any of these buttons to customize your Story:

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Link Stickers

Instagram recently released a new feature that allows users to include clickable, external links in their Instagram Stories - a long-awaited tool desired by many users.

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Location Stickers

Start typing in your location, and you'll be able to pull in a geographically-specific sticker to show where you are. When people view your Story, they'll be able to tap the location sticker and see other photos and Stories happening around the same place.

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Hashtag Stickers

Same concept here: If you add this sticker and type in a hashtag, your Story will appear in searches for that hashtag, and viewers will be able to click it and see who else is using it.

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Poll Stickers

You can add a two-option poll to your Instagram Story, and you can even customize the possible answers so they're more unique than "Yes" or "No." Use a poll sticker to gauge if people are really engaging with your content.

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Selfie Stickers

Open up the Stickers menu, and tap on the camera icon.

Instagram Stories: What They Are and How to Make One Like a Pro (22)Then, take a selfie — or take a picture of anyone else's face (that will work too). Then, you can use that face to decorate your Instagram Story. Somewhat creepy, but very memorable and funny, too.

You can also find stickers for:

  • Donations
  • Countdowns
  • Music
  • Avatars
  • Photos

2. Record a hands-free Instagram video.

If you're a frequent video recorder on Instagram, you know you need to hold your thumb against the record button for as long as you're recording. This can make it tedious when attempting dynamic and interesting videos that require more hand mobility.

But did you know you can record these videos hands-free?

Instagram Stories: What They Are and How to Make One Like a Pro (23)The hands-free video feature can be found in the list of image capture options, as shown above. Simply tap the record button once to start the video, and again to stop it after you've got the footage you want.

3. Let viewers share your Stories.

Increase engagement and views of your Instagram Story by letting viewers share them with their friends — as direct messages (DMs).

To do so, navigate to your app's settings, then to Privacy, then tap Story.

Instagram Stories: What They Are and How to Make One Like a Pro (24)Toggle on "Allow Sharing as Message" so viewers can DM your Story to friends to increase your audience reach. Voila!

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4. Use the pen.

Use the pen to add embellishment, symbols, or more text to your Story. If you tap the pen icon in the upper right-hand corner of your screen once you've captured a photo or video, you'll open up your options.

From there, you can adjust the thickness of your pen stroke or change the color you're writing with.

I like using the highlighter pen to add emphasis to words — or even to highlight my photo or video.

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5. Add a background color.

If you want to share a Story with a background color — like the images I've shared above — you can actually select it from the color palette.

Take a picture (it doesn't have to be a picture of anything in particular), and then tap the pen icon to open up the color palette.

Instagram Stories: What They Are and How to Make One Like a Pro (27)You can choose one of the colors from the three available menus, or if you want a specific shade of one of those colors, you can open up the full color spectrum by pressing and holding one of the colors.

Instagram Stories: What They Are and How to Make One Like a Pro (28)Then, scribble anywhere on the screen, and hold your finger down until you get the background color you want to appear.

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Instagram Stories: What They Are and How to Make One Like a Pro (30)If you want to get really creative, you could use the eraser tool (the fourth option) to create new words or shapes from the background, too.

(Video) How To Use Instagram Stories 2022

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6. Mention another Instagram account in your Story.

Sometimes, it's just not enough to send an Instagram Story to a particular person — you need to give them a shoutout in the photo or video itself. In these cases, Instagram allows you to tag up to 10 specific handles directly in your Story's photo or video.

To mention an Instagram account in your Story, shoot a photo or video and then tap the square "A" icon in the upper righthand corner of the screen.

Enter the account you'd like to tag, starting with the "@" symbol and the account's first letter. Scroll through the suggested accounts that appear below your cursor until you find the account you have in mind, and tap it.

Instagram Stories: What They Are and How to Make One Like a Pro (32)Once you post this Story, the account you've tagged will be notified.

7. Have some fun with your text.

The text on Instagram Stories is pretty basic — jazz it up with these tricks.

Customize your colors.

If you're unsatisfied with the color palette Instagram offers, create your own from one of the colors in the photo or video you've captured.

Open up the text icon, and tap the eyedropper icon in the lower left-hand corner of your screen.

Use the dropper to sample a color from somewhere in the image you've captured, and use it when typing out text or using the pen tool.

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Add a drop shadow to your Story's text.

If you want to add some extra drama to your text, add highlighting or shadowing by retyping or rewriting your text in a different color. I recommend choosing black or white to add emphasis to a bright color you've picked. Then, move the text above or underneath the brighter text to add some drama to your words.

Turn your text into a rainbow.

This one's tricky, but you can actually turn your text into a gradient rainbow.

  1. Tap the text icon, and type out your message to add to your Story. Then, highlight your text.
  2. This is where it gets tricky: Turn your phone to the side so you can hold one finger down on the right side of your text, and with another finger, tap on a color and hold until the color wheel pops up.
  3. Then, slowly drag both fingers across both the text and the color wheel from right to left to create rainbow text. Go slowly, letter by letter until you've created a rainbow. (This one took me several tries before I nailed it, and I succeeded using both thumbs to highlight the text and the color wheel.)

Gradually add text to a Story.

Sometimes, you might want to add text or stickers to an image to build on it — perhaps to promote a content offer or event, or to encourage viewers to swipe up to read a link you've shared.

Start editing the photo you want to share, post it, and save it to your camera roll.

Then, swipe up on your screen to add the screenshot to the next installment of your Story — adding new text or stickers on top of the first photo. Keep doing this for as long as you want the Story to last. Just make sure to keep taking screenshots of your latest photo so you can add to it.

8. Dig into your Story analytics

Snapchat users have always been able to see which of their friends have viewed their snapped Stories over the 24-hour period that the Story is visible. Well, Instagram Stories can do the same thing, plus more.

Not only will you see who saw your Story, but also dig into the actions taken by viewers.

Start by navigating to the homepage of Instagram on your phone and click on the circular icon denoting your Story. Then, swipe up from the bottom of your open Story. This will pull up a list of all the accounts that have viewed this content plus actions they've taken.

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This can range from stickers they tapped to profile visits, accounts reached, impressions, follows, and more.

9. Center your text and stickers.

When you're moving around text and stickers on your Story, you'll see blue lines appear vertically or horizontally in the frame. These are guiding lines you can use to make sure you're keeping everything centered.

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Don't put your text too high or too low on the screen.

That said, make sure you don't add anything to your Story too high or too low in the frame — or it will be cut off when viewers scroll through your Story, when Instagram adds things like your name and how long ago your Story was posted that could block out your carefully-crafted text.

10. Add music to a Story (or mute it).

This one's easy: Turn on music using your phone's native streaming app, and record a video Story. Once you get ready to edit and share, make sure the sound icon isn't muted so your viewers can jam with you.

Alternatively, if you'd rather your video be muted, tap the sound icon so a slash appears over it.

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You can also add music from artists on the app by clicking on the music sticker and choosing which section of the song you'd like in your Story.

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11. Upload Instagram Stories from your phone's camera roll.

Great Instagram Stories aren't just created through the Instagram app. You can also upload photos and videos from your mobile device's native camera roll.

To upload a photo or video for use as an Instagram Story, open your Instagram Story's camera lens and tap the little square icon on the bottom lefthand corner. See what this looks like below.

Instagram Stories: What They Are and How to Make One Like a Pro (38)Tapping the icon shown above will call up your phone's native media gallery, where you can select any photo or video to publish as an Instagram Story. It's that easy.

Post Instagram Stories to Grow Your Audience

We hope these tips help you post killer Instagram Stories your audience won't be able to stop following. There are lots of hidden ways to take your Stories to the next level — some we may not even have covered here.

Our best advice? Keep clicking around and see what you can do with the latest updates from the app. Happy 'gramming!

Editor's note: This post was originally published in November 2017 and has been updated for comprehensiveness.

Topics: Instagram Marketing

(Video) How to Make Instagram Stories Like a Pro | Adobe Express

FAQs

How do you make your Instagram Stories like a pro? ›

Tips And Tricks For Posting Insta Stories Like A Pro
  1. Play With Stickers, GIFs, And More. Stickers and GIFs make your stories come to life. ...
  2. Use Music. There are a few things to keep in mind when choosing music for your Instagram stories. ...
  3. Customize The Background. ...
  4. Let Your Stories Get Shared. ...
  5. Check Your Views.

What are Instagram Stories? ›

Today, we're introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.

What makes an Instagram story get more views? ›

Instagram users want to feel included in your story. The more story features you use to engage with them will significantly increase the traffic in your Instagram stories. You can include a poll in your story where your followers can vote on a more favorable option. You do not need to overcomplicate your questions.

What are Instagram Stories good for? ›

Instagram Stories help you connect and engage with your target audience in an authentic way to build relationships that increase customer loyalty. In fact, the Instagram Story feature was built to help brands share quick photos and videos with their followers to highlight what makes them unique.

How many Instagram Stories should you post per day? ›

So, as a general rule of thumb for Stories, posting more than once a day can be more beneficial to your brand. The head of Instagram, Adam Mosseri, suggests posting two stories per day, while other research suggests that brands should post up to 7 stories per day.

Are Stories better than posts? ›

On one hand, feed content is ideal for reaching new audiences, raising brand awareness, and attracting new followers. On the other hand, Stories are short-lived and disappear after only 24 hours. Unlike the feed, Stories offer many features to invite interaction, which makes them ideal for engaging users.

Do Instagram Stories help you get followers? ›

Using your Instagram stories is a creative way to increase the reach of your account and get more followers. With all the different formats to choose from, it's easy to create interactive stories that can attract new followers and keep your audience engaged.

How long do Instagram Stories last? ›

Photos and videos you share to your story disappear from Feed, your profile and Direct after 24 hours, unless you add it as a highlight. Keep in mind that you can also save photos and videos from your story or share your story to Feed. Was this helpful?

How do Instagram stories go viral? ›

The easiest way to make your Instagram story go viral is by reposting viral content you see on the net. However, this approach is quite risky, especially when the content is shared without credit and consent from the original creator. What is this?

What is the best time to post story on Instagram? ›

The Best Times To Post On Instagram
  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8-10 a.m., 2 p.m.
  • Wednesday: 9-11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2-4p.m.
  • Saturday: 8-11 a.m.
  • Sunday: 6-8 p.m.
31 Aug 2022

Why is one person always at the top of my Instagram story views? ›

The order of Story viewers is based on how your followers interact with your profile on the platform instead of how you engage with these profiles. This means those people who visit your profile the most appear at the top of the list.

Should I post an Instagram story everyday? ›

By consistently posting on IG stories, you will be more likely to show up at the top of your followers' stories and on non-followers' explore page. Instagram users are actually more likely to spend time watching IG stories than scrolling through feed posts.

How do you get people to respond to your story? ›

Instagram app for Android and iPhone and Instagram Lite app for Android
  1. Tap or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap Settings.
  3. Tap Privacy, then tap Story.
  4. Select an option below Allow message replies.

Why do people post Insta Stories? ›

'Instagram Stories' helps users to capture everything in between and create a bigger, richer story than a series of individual photos can provide. Stories are temporary too - they hang around for 24 hours and then they're gone, just like that cake you bought. So, why and how can your brand use Instagram Stories?

What makes a story good? ›

The best story is a well-told tale about something the reader feels is relevant or significant. The best stories are more complete and more comprehensive. They contain more verified information from more sources with more viewpoints and expertise. They exhibit more enterprise, more reportorial effort.

How do I make my story stand out? ›

Here are a few ways to make your story stand out:
  1. Open your short story with a bang. Unless he's turned into a giant cockroach, starting your story with your main character waking up is as average as it gets. ...
  2. Keep it short. ...
  3. Create larger-than-life characters. ...
  4. Paint your world vividly. ...
  5. Keep the stakes high.
11 Jan 2010

What is the best line to start a story? ›

Story starters
  • I didn't mean to kill her.
  • The air turned black all around me.
  • Icy fingers gripped my arm in the darkness.
  • Wandering through the graveyard it felt like something was watching me.
  • The eyes in the painting follow him down the corridor.
  • A shrill cry echoed in the mist.

Who viewed my IG Story first? ›

To look at who's seen your story, first open your story. On the bottom left, you'll see the number of people who have viewed each photo or video in your story. To see all usernames of the people who have viewed your story, tap on the profile pictures on the bottom left.

What is a good number of Instagram Story views? ›

The average Instagram story view is 5% of your audience, said James Nord, founder of influencer marketing platform Fohr, in an Instagram Live interview with Matthew Kobach, manager of digital and social media for the New York Stock Exchange.

How many Story views should I get? ›

You'll earn badges for being active around the site. Rep gems come when your posts are rated by other community members. 3 views for every 5 followers. So someone with 1000 followers should theoretically at least be getting 600 views.

What's the Instagram story algorithm? ›

The Instagram algorithm simply displays your viewer list based on your activity and who it thinks you're closest to. Your interaction data can come from posts you like or comment on, profiles you look for in the search bar, and when you swipe up on an account's Instagram Story.

Why is nobody viewing my Instagram story? ›

The most common reason your story views are declining is a previous spike in inauthentic engagement. This means you managed to land on a bot trigger, used an engagement app, purchase engagement (likes or follows), or invested in some weird blackhat software that auto engaged for you.

Which is better reels or Stories? ›

Additionally, reels exist indefinitely on your feed, while stories will disappear after 24 hours (unless you save them). Intent: Reels are ideal for discoverability, but stories are great for connecting with the audience you already have. Casual updates and quick, simple posts are common.

How can I increase followers in my Stories? ›

14 Instagram Stories Best Practices to Get More Followers
  1. Work the Instagram algorithm. ...
  2. Create engaging content. ...
  3. Optimize your content with templates. ...
  4. Use stickers. ...
  5. Invite interaction. ...
  6. Add hashtags to your stories. ...
  7. Mention other accounts. ...
  8. Participate in an Instagram account takeover.
25 Mar 2022

What does it mean when someone stops viewing your story? ›

Rubin, Ph. D, a psychotherapist, tells Bustle that sometimes people stop watching your Instagram Stories because they're distracted, busy, or something going on in their lives has made your content less appealing. Regardless, it's not always personal.

How can someone see your second story but not first on Instagram? ›

It is possible because Instagram only records a view if the viewer stayed on the story for 3 seconds or longer. If a user clicks to the next story - in your case, your second upload - in less than 3 seconds of viewing the first story, Instagram will not record that first view.

How do you see who viewed your Instagram story after it expires? ›

Upon expiration, you should receive an automatic notification tell you how many people viewed your story. Tap that notification to open the story's view tab to see who viewed it.

What makes stories viral? ›

The answer he gave was three principles: ethos, pathos, and logos. A content to reach people's hearts and make it go viral should have an ethical appeal, an emotional appeal, or a logical appeal. A rhetorician with command on all three was likely to leave behind a persuaded audience.

What makes a post go viral? ›

The further the post spreads, and the more Likes, comments and Shares it receives, the more viral it becomes. Your post may also jump social platforms and start appearing on Twitter, Tumblr and Reddit, solidifying its virality.

How many followers do you need to be viral? ›

To go viral on Instagram, you need at least 100,000+ likes and views and thousands of comments, even if your account only has a few hundred or thousand followers. But achieving that benchmark isn't easy.

Is it better to post early or late on Instagram? ›

The universal best time to post on Instagram is 11 AM on Wednesdays. We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week. And that makes sense — it is a perfect time to take a break from work or school and do some scrolling.

Is it better to post on Insta at night or in the morning? ›

As a general rule, posting on Instagram at night is unlikely to get you your biggest audience. Most studies show the best time to post on Instagram as being mid-morning to early afternoon.

How many hashtags should I use on Instagram? ›

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5. You'll need to do some testing to determine what works best for your particular business.

Who is the top person on Instagram story? ›

The Truth About How Instagram Determines the Order of Who Viewed Your Story
  • The list of Story viewers is shown in reverse chronological order until there have been more than 50 viewers.
  • After 50 views, Instagram then pushes those who have interacted the most with the Instagram account at the top.
27 Mar 2019

Does the order of Instagram story viewers matter? ›

Overall, the Instagram story viewer order is affected by your followers' engagement. This means that whoever is engaging with you more, such as commenting and direct messaging, would appear first. You can find out this information with the help of Instagram Insights or your social media management platform.

When guys watch all your Instagram stories? ›

Does your crush watch all your Stories the second that you post them? This suggests that they're interested in what you post and don't mind that you'll see their consistent views. "It's such a weird feeling because I've never been one to pay attention to my Instagram Story views," Lauren, 24, tells Elite Daily.

How many Stories is too many? ›

How many Stories are acceptable? There is honestly no limit. At the end of the day, it is about personal choices. You can put up 62 if you wish to and that's completely on you.

Why do people post on their story so much? ›

It gives an insight to what a person is up to in their daily lives without the need or pressure to have it complement the look of the rest of their feed. Because it's a temporary posting, less effort is needed for editing sometimes because youdon't have to think about how it would look with the rest of your feed.

What should I post on my story to get his attention? ›

What To Post on Your Stories
  • Snap a Nice Selfie. Whether you feel pretty or dressed up for the day, make sure to take a selfie and post it on your stories. ...
  • A Random Photo of What You're Doing. ...
  • Post a Pic With a Flirty Caption. ...
  • Show Off Your Talents and Hobbies.
6 May 2022

Should I look at his stories? ›

Relationship expert says you should never peek at your date's Instagram stories. Following your new fling on Instagram can be as exciting as it is nerve-racking. But always viewing their Instagram stories is the best way the end the relationship before it's even begun, according to this dating expert.

How do you attract people on Instagram? ›

You can compliment them or be a little flirtatious with them by using lots of emojis in your comments to show your interest in them. To attract your crush's attention, it is incredibly important to post cute pictures of yourself! They can any kind of pictures, as long as you look good in them.

Do people pay attention to Instagram Stories? ›

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they've become more interested in a product or brand after seeing it in Stories.

Should I like my own Instagram posts? ›

It is never acceptable to like your own 'gram. The simple act of posting the picture to Instagram indicates that you do, in fact, like it. Adding a like is obvious and sad.

How do you make a successful Instagram story? ›

8 Tips on How to Create Effective Instagram Stories and Stories...
  1. Polish Your Creative Elements. ...
  2. Go Fast. ...
  3. Break Down Your Narrative Arc. ...
  4. Think Vertical First. ...
  5. Keep Stickers to a Minimum. ...
  6. Open and Close With Your Brand. ...
  7. Call To Action. ...
  8. Test, Learn, Rinse and Repeat.
28 Jun 2019

How do I make my Instagram stories crisp? ›

Tip #1: I have to record in the iPhone's camera app or another camera app that lets you record in at least 1080p And then add that video to your Instagram feed or Instagram story. This will give Instagram a higher-quality video file to start with.

How do you post good quality on Instagram stories? ›

Instagram Story Size Tips
  1. Ensure your content is high-quality before you upload. ...
  2. Upload the right size, shape, and aspect ratio. ...
  3. Use photo editing apps. ...
  4. Upload vertical content. ...
  5. Stay under 30 MB in file size.
20 Apr 2021

Do Instagram Stories make money? ›

Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.

How long should an IG story last? ›

Photos and videos you share to your story disappear from Feed, your profile and Direct after 24 hours, unless you add it as a highlight. Keep in mind that you can also save photos and videos from your story or share your story to Feed.

How do I make my story high quality? ›

Adjust the Camera Settings on the Phone

Open the default Camera app on your phone. Tap the Settings (gear) icon. It's usually on the top-left corner of the screen. Adjust the picture size to the highest quality.

How can I make my stories clearer? ›

If you're seeing photos that seem too blurry or low-quality, you can either switch to a Wi-Fi internet or turn off the mobile data saver feature. Go to Instagram Settings > Account > Data Usage, then toggle. Use less mobile data off.

How do you get the sharpest pictures on Instagram? ›

Instagram Photos Not Looking Sharp? Try These Tips
  1. Resize Your Photos Correctly. The easiest way to limit compression on the photos you upload to Instagram is by resizing the photos according to the platform's requirements. ...
  2. Change Your Lightroom Export Settings. ...
  3. Limit Your Transfer Steps.
19 Oct 2021

How do you get better quality on Instagram? ›

Turn on high quality uploads on Instagram
  1. Launch Instagram.
  2. Tap your profile photo at the bottom right corner of the app.
  3. Tap the hamburger icon at the top right corner of your profile page.
  4. Tap on Settings.
  5. Go to Account > Data Usage.
  6. Tap on the “High-quality uploads” toggle to turn it on.
9 Aug 2022

Videos

1. How to Create Instagram Story Like A PRO - 5 Awesome Secrets For Your Business
(PRO WEB)
2. 1 CLEVER Instagram Story HACK!
(Creative Ryan)
3. How to Add Instagram Story Highlights
(Howfinity)
4. How to Use Instagram Stories - Complete Beginner's Guide
(Howfinity)
5. Instagram Story Hacks: 5 Tricks You (Probably) Didn't Know
(Sam Sheffer)
6. How to Make Instagram Stories Like a Pro | Adobe Express
(Adobe Express)

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